#Ben hayes signal snowboards upgrade#
#Ben hayes signal snowboards pro#

We want to go beyond the board.'Ĭhallenges: 'We have to fine-tune what the subscription is,' says Lee. This way, it's about building the community and culture within an individual sport, and they can progress with the community. 'In the past, an individual had to buy the product and was left to learn it on their own. With a growing community of customers, Signal Snowboards' concept of making the sport more accessible and enjoyable are catching on. We do some distribution globally, however, and we're working on a new version of our site, which will launch in June.' We're pretty much a direct-to-consumer brand, not in traditional retail. 'It's how we communicate and where we put all our time and money. 'Social media for us is our direct link to our community,' says Lee. To promote this, Signal employees are constantly on social media to continue to showcase customers' experiences with the subscription platform. Lee says that the three pillars of his company's success are accessibility, participation, and experience. It then becomes more exciting to go out and participate with the right gear.' Our service can also match the board with the type of snow conditions to where you're headed.

#Ben hayes signal snowboards upgrade#

'With our program, you can upgrade to a new snowboard every year. 'With our membership platform, we can ship that board wherever you're going and have it waiting for you: You give us to address, it shows up in a box with a return shipping label,' says Lee. Now operating from a Laguna Beach office, Signal designs new snowboards and manages the subscription service which continues to expand. This gives them an opportunity to ride different boards that get them out to participate in the sport.' Then they have two weeks a season to try something else in the line as part of their membership subscription. With a monthly subscription, they can choose one board, get it within two to four days, and keep it. Our subscription service lowers their barrier to entry and eliminates the seasonal problems. 'You need to predict how many will sell, spread out the products across your dealer network, and hope it snows everywhere.

'Traditionally, snowboard sales operate on a seasonal basis,' says Lee. He came up with the idea of a subscription/membership service that gives customers greater access to their latest snowboards and allows them to advance in the sport. Lee still had to overcome the limitations of seasonal snowboard sales. This allowed us to gain better margins and the manufacturing there allowed us to build what we know we could sell.' 'Our volume was too low for any discounts, so we decided to take the manufacturing overseas. 'We made everything ourselves and had a good customer base, but we couldn't grow any further,' says Lee. While Signal began selling through retailers and operating on a seasonal basis, Lee realized over time that the company hit the wall with a traditional model. 'It was an organic move, and in 2007, we had enough orders to build a factory in Huntington Beach, California.'

#Ben hayes signal snowboards pro#

'I was a pro snowboarder in the '90s and I had my hands on the manufacturing side,' he says. Products: Snowboards CEO David Lee's innovative snowboard subscription program solves his seasonal sales limitations while catalyzing community.Ī pro snowboarder turned snowboard manufacturer, Lee started Signal Snowboards as a natural progression in his career, but soon found there were growth limitations.